First Fund Backs Format Factory

First Fund is pleased to announce its investment in Format Factory.

Format Factory Inc, in alliance with First Fund has set on a path to invest in producing premium international content. Fully funded by First Fund and its alliance, the studio creates, collects and collates premium scripted intellectual properties for the global market. Their aim is to invest in content creation and then partner with global distribution platforms to get their story to viewers across the globe. The core focus is on smart, contemporary subject matters that challenge the status quo.

Formed and led by passionate storytellers and growth strategists, Format Factory’s core team is largely drawn from global media and entertainment platforms. The team is led by group of experts who bring extensive experience in Media & Entertainment businesses across various genres and territories.

"Vancouver based Format Factory, in alliance with First Fund, has announced the launch of a media fund for high-end global content that will be genre-defining in its category. The new fund will be used for producing global stories locally and will support plurality and creativity", said Format Factory.

“It’s a slightly different investment for us, but one that is fuelled by trends powered by technology”, commented Samarth Chandola, founder of First Fund. “Fast and free data in emerging markets has created a voracious appetite for online content, and OTT platforms are struggling to keep up with the ever growing demand. In addition, there has also been a boom in the number of OTT players that are expanding to emerging markets, further creating high demand for content. In short, demand is higher than it has ever been before, and Format Factory aims to take advantage of these market trends while mitigating risk via format licensing.”